Kitopi

A Food Utopia

Shahid

Entertainment Platform

eyewa

Eyewear Retailer - Coming Soon

The Red Sea

Travel Destination - Coming Soon

Kitopi

A Food Utopia

Shahid

Entertainment Platform

eyewa

Eyewear Retailer - Coming Soon

The Red Sea

Travel Destination - Coming Soon


Kitopi

A Food Utopia

Shahid

Entertainment Platform

eyewa

Eyewear Retailer - Coming Soon

The Red Sea

Travel Destination - Coming Soon

Built for those who believe in the power of creativity.

Built for those who believe in the power of creativity.

We are a creative studio that fuses brand with business, unraveling complexity to design purposeful brand-worlds, that stand the test of time.

our methodology

The Thread™

the team

the work

The Thread™ is our method of bridging the gap between what is, and what's next.

It’s a collaborative process designed to structure project ambitions with purpose by immersing in business context, unravelling complexity, and blending creative strategy with research-driven insights.

We are multi-disciplinary, with the experience to lead and the curiosity to keep learning.

Creativity starts with curious people, and this shows up in our work and in how we think, live, and connect.

We create for and are trusted by the region.

We’re locally embedded, with a clear view of how our work lives in the world around us. It reflects the context we know, and the culture we’re part of.

The Thread™

the team

the work

The Thread™ is our method of bridging the gap between what is, and what's next.

It’s a collaborative process designed to structure project ambitions with purpose by immersing in business context, unravelling complexity, and blending creative strategy with research-driven insights.

We are multi-disciplinary, with the experience to lead and the curiosity to keep learning.

Creativity starts with curious people, and this shows up in our work and in how we think, live, and connect.

We create for and are trusted by the region.

We’re locally embedded, with a clear view of how our work lives in the world around us. It reflects the context we know, and the culture we’re part of.

The Thread™

the team

the work

The Thread™ is our method of bridging the gap between what is, and what's next.

It’s a collaborative process designed to structure project ambitions with purpose by immersing in business context, unravelling complexity, and blending creative strategy with research-driven insights.

We are multi-disciplinary, with the experience to lead and the curiosity to keep learning.

Creativity starts with curious people, and this shows up in our work and in how we think, live, and connect.

We create for and are trusted by the region.

We’re locally embedded, with a clear view of how our work lives in the world around us. It reflects the context we know, and the culture we’re part of.

Services

Strategic Advisory

Brand Strategy

Brand Identity & Design

Brand Storytelling

Brand Platforms & Campaigns

Strategic Advisory

Brand Strategy

Brand Identity & Design

Brand Storytelling

Brand Platforms & Campaigns

Strategic Advisory

Brand Strategy

Brand Identity & Design

Brand Storytelling

Brand Platforms & Campaigns

From the journal

Interview

Sound Systems, Sneakers, and Soul: What Sole DXB Gets Right

In conversation with Raj Malhotra on building something real, and why the best brand worlds are lived, not just designed.

Interview

Sound Systems, Sneakers, and Soul: What Sole DXB Gets Right

In conversation with Raj Malhotra on building something real, and why the best brand worlds are lived, not just designed.

Thought

Eid Mubarak from the Family Group Chat: A Regional Love Language

Before the influencer giveaways and luxury campaigns, the curated Instagram posts with their soft filters and matcha gradients, Eid starts somewhere else… with a ping: a glittery, sometimes pixelated “Eid Mubarak” sent in a family WhatsApp group, a crescent moon in gold foil, roses in the background, a dove, or maybe a lantern animated on loop.

Thought

Eid Mubarak from the Family Group Chat: A Regional Love Language

Before the influencer giveaways and luxury campaigns, the curated Instagram posts with their soft filters and matcha gradients, Eid starts somewhere else… with a ping: a glittery, sometimes pixelated “Eid Mubarak” sent in a family WhatsApp group, a crescent moon in gold foil, roses in the background, a dove, or maybe a lantern animated on loop.

News

Transform Awards 2024 Best Visual Identity in the Retail Sector

We’re excited to share that Freedom has been recognized at the Transform magazine Awards, winning Silver for Best Visual Identity in the Retail Sector and Bronze for Best Consumer Creative Strategy!

News

Transform Awards 2024 Best Visual Identity in the Retail Sector

We’re excited to share that Freedom has been recognized at the Transform magazine Awards, winning Silver for Best Visual Identity in the Retail Sector and Bronze for Best Consumer Creative Strategy!

CLIENTS

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