Kitopi
Revolutionizing the Way We Think About Food
Revolutionizing the Way We Think About Food
From B2B to Consumer Brand
From B2B to Consumer Brand
Six years after launching as a cloud kitchen operator, Kitopi had evolved beyond its initial model. It was now running its own brands, acquiring fast-casual restaurants, and setting the stage for direct consumer engagement.
The challenge was to reposition Kitopi from an operational backend into a brand that consumers could recognize, trust, and engage with—all while maintaining its unique business model.
Six years after launching as a cloud kitchen operator, Kitopi had evolved beyond its initial model. It was now running its own brands, acquiring fast-casual restaurants, and setting the stage for direct consumer engagement.
The challenge was to reposition Kitopi from an operational backend into a brand that consumers could recognize, trust, and engage with—all while maintaining its unique business model.
Six years after launching as a cloud kitchen operator, Kitopi had evolved beyond its initial model. It was now running its own brands, acquiring fast-casual restaurants, and setting the stage for direct consumer engagement.
The challenge was to reposition Kitopi from an operational backend into a brand that consumers could recognize, trust, and engage with—all while maintaining its unique business model.
Brand Strategy
Brand Identity & Design
THE MARKET SHIFT
THE MARKET SHIFT
A New Era of Food Consumption
The pandemic accelerated the shift to delivery-first dining, making cloud kitchens a key player in the food ecosystem. Consumers expected speed and variety, but few brands could offer both without compromise.
Kitopi had already disrupted food preparation through tech-driven operations. The next step was capitalizing on its position and creating a brand narrative that connected with consumers.
The pandemic accelerated the shift to delivery-first dining, making cloud kitchens a key player in the food ecosystem. Consumers expected speed and variety, but few brands could offer both without compromise.
Kitopi had already disrupted food preparation through tech-driven operations. The next step was capitalizing on its position and creating a brand narrative that connected with consumers.
THE PROCESS
THE PROCESS
Aligning Vision with Structure
We led a discovery process to define Kitopi’s core consumer promise, brand structure, and future-proofed identity.
Discovery & Strategy Workshops
Industry Research & Competitive Benchmarking
Brand Audits & Site Visits
1:1 In-depth Stakeholder Interviews
These sessions mapped how Kitopi’s ecosystem connected to consumers and uncovered the need for a clear brand architecture to support future acquisitions.
We led a discovery process to define Kitopi’s core consumer promise, brand structure, and future-proofed identity.
Discovery & Strategy Workshops
Industry Research & Competitive Benchmarking
Brand Audits & Site Visits
1:1 In-depth Stakeholder Interviews
These sessions mapped how Kitopi’s ecosystem connected to consumers and uncovered the need for a clear brand architecture to support future acquisitions.
BRAND STRATEGY & IDENTITY
BRAND STRATEGY & IDENTITY
Building a Food Utopia
Kitopi wasn’t just offering food—it was delivering joy.
We crafted a master brand identity that positioned Kitopi as a food utopia: a world where the experience of food was limitless, joyful, and effortlessly convenient.
This identity unified all Kitopi-owned brands under a single, narrative.
Kitopi wasn’t just offering food—it was delivering joy.
We crafted a master brand identity that positioned Kitopi as a food utopia: a world where the experience of food was limitless, joyful, and effortlessly convenient.
This identity unified all Kitopi-owned brands under a single, narrative.
THE OUTCOME
THE OUTCOME
One Master Narrative Across All Touchpoints
We defined a positioning that allowed Kitopi to:
Become the go-to name for limitless food experiences.
Establish a single brand story across different customer interactions.
Showcase its operational magic in a consumer-friendly way.
We defined a positioning that allowed Kitopi to:
Become the go-to name for limitless food experiences.
Establish a single brand story across different customer interactions.
Showcase its operational magic in a consumer-friendly way.
When It Comes to Food, Think Kitopi
Kitopi is more than a kitchen—it’s a destination for culinary creativity. The brand now delivers not just meals but experiences, crafting a world of food possibilities that cater to every craving.
Kitopi is more than a kitchen—it’s a destination for culinary creativity. The brand now delivers not just meals but experiences, crafting a world of food possibilities that cater to every craving.
