Freedom Presents

Culture

Poetry, Partition, and the Politics of Touch: Augustine Paredes on Gulf Futurism

"My way of making art has always been this quiet social activism” - Augustine Paredes

Culture

Poetry, Partition, and the Politics of Touch: Augustine Paredes on Gulf Futurism

"My way of making art has always been this quiet social activism” - Augustine Paredes

Culture

Poetry, Partition, and the Politics of Touch: Augustine Paredes on Gulf Futurism

"My way of making art has always been this quiet social activism” - Augustine Paredes

Culture

Shameless Scrolls and Algorithmic Anxieties: Shamma Buhazza on Gulf Futurism

“I thought it would be just so shameless to share my Explore Page” - Shamma Buhazza

Culture

Shameless Scrolls and Algorithmic Anxieties: Shamma Buhazza on Gulf Futurism

“I thought it would be just so shameless to share my Explore Page” - Shamma Buhazza

Culture

Shameless Scrolls and Algorithmic Anxieties: Shamma Buhazza on Gulf Futurism

“I thought it would be just so shameless to share my Explore Page” - Shamma Buhazza

Interview

Sound Systems, Sneakers, and Soul: What Sole DXB Gets Right

In conversation with Raj Malhotra on building something real, and why the best brand worlds are lived, not just designed.

Interview

Sound Systems, Sneakers, and Soul: What Sole DXB Gets Right

In conversation with Raj Malhotra on building something real, and why the best brand worlds are lived, not just designed.

Interview

Sound Systems, Sneakers, and Soul: What Sole DXB Gets Right

In conversation with Raj Malhotra on building something real, and why the best brand worlds are lived, not just designed.

Thought

Eid Mubarak from the Family Group Chat: A Regional Love Language

Before the influencer giveaways and luxury campaigns, the curated Instagram posts with their soft filters and matcha gradients, Eid starts somewhere else… with a ping: a glittery, sometimes pixelated “Eid Mubarak” sent in a family WhatsApp group, a crescent moon in gold foil, roses in the background, a dove, or maybe a lantern animated on loop.

Thought

Eid Mubarak from the Family Group Chat: A Regional Love Language

Before the influencer giveaways and luxury campaigns, the curated Instagram posts with their soft filters and matcha gradients, Eid starts somewhere else… with a ping: a glittery, sometimes pixelated “Eid Mubarak” sent in a family WhatsApp group, a crescent moon in gold foil, roses in the background, a dove, or maybe a lantern animated on loop.

Thought

Eid Mubarak from the Family Group Chat: A Regional Love Language

Before the influencer giveaways and luxury campaigns, the curated Instagram posts with their soft filters and matcha gradients, Eid starts somewhere else… with a ping: a glittery, sometimes pixelated “Eid Mubarak” sent in a family WhatsApp group, a crescent moon in gold foil, roses in the background, a dove, or maybe a lantern animated on loop.

News

Transform Awards 2024 Best Visual Identity in the Retail Sector

We’re excited to share that Freedom has been recognized at the Transform magazine Awards, winning Silver for Best Visual Identity in the Retail Sector and Bronze for Best Consumer Creative Strategy!

News

Transform Awards 2024 Best Visual Identity in the Retail Sector

We’re excited to share that Freedom has been recognized at the Transform magazine Awards, winning Silver for Best Visual Identity in the Retail Sector and Bronze for Best Consumer Creative Strategy!

News

Transform Awards 2024 Best Visual Identity in the Retail Sector

We’re excited to share that Freedom has been recognized at the Transform magazine Awards, winning Silver for Best Visual Identity in the Retail Sector and Bronze for Best Consumer Creative Strategy!

Thought

Brand will be the next great export of the Middle East

In the Middle East, people have always been influenced by global brands – to the point where ‘Ajnabi’ (meaning ‘foreign’) is often used colloquially to describe something of superior quality. But with increased focus and investment in the region, particularly the GCC, we are starting to see a more ambitious and long-term approach by local brands to expand both to the East and West.

Thought

Brand will be the next great export of the Middle East

In the Middle East, people have always been influenced by global brands – to the point where ‘Ajnabi’ (meaning ‘foreign’) is often used colloquially to describe something of superior quality. But with increased focus and investment in the region, particularly the GCC, we are starting to see a more ambitious and long-term approach by local brands to expand both to the East and West.

Thought

Brand will be the next great export of the Middle East

In the Middle East, people have always been influenced by global brands – to the point where ‘Ajnabi’ (meaning ‘foreign’) is often used colloquially to describe something of superior quality. But with increased focus and investment in the region, particularly the GCC, we are starting to see a more ambitious and long-term approach by local brands to expand both to the East and West.

Freedom Presents is where we share ideas, spark conversations, and contribute to the creative culture of our region.

Freedom Presents is where we share ideas, spark conversations, and contribute to the creative culture of our region.