We’re excited to share that Freedom has been recognized at the Transform magazine Awards, winning Silver for Best Visual Identity in the Retail Sector and Bronze for Best Consumer Creative Strategy!

In the Middle East, people have always been influenced by global brands – to the point where ‘Ajnabi’ (meaning ‘foreign’) is often used colloquially to describe something of superior quality. But with increased focus and investment in the region, particularly the GCC, we are starting to see a more ambitious and long-term approach by local brands to expand both to the East and West.